Fort Worth has transformed into a notable production town over the past decade, a shift now supported by state policy. Senate Bill 22, effective September 1, 2025, allocates approximately $1.5 billion over ten years to attract film and television projects to Texas.
Productions that utilize local crews and primarily film in the state can receive rebates of up to 31 percent, positioning Texas to compete with established markets like Georgia and California.
The impact is particularly evident in Fort Worth, where five series from producer Taylor Sheridan are currently in production. Notable projects include the second season of "Landman" and the special-operations drama "Lioness." According to Taylor Hardy, head of the Fort Worth Film Commission, the second season of "Landman" alone has created over 3,850 jobs, encompassing cast, crew, and background talent.
Since 2015, the cumulative economic contribution of film production in Fort Worth has surpassed $700 million. Large productions typically spend around $100,000 daily on local services, benefiting a wide range of businesses from caterers to hardware suppliers. Local officials, including Mayor Mattie Parker, have actively advocated for these incentives, emphasizing their potential to integrate film production with other local industries.
The new law is expected to encourage long-term investment in the area, with companies like Red Productions establishing studios and planning multiple projects. This commitment to film production is seen as a significant opportunity for economic growth in Fort Worth and surrounding regions, including Prosper, which is located about 16 miles north of Plano.
