Southern Methodist University has appointed Derek Gossler as its new Senior Associate Athletic Director for Revenue Generation. This move is part of the university's strategy to boost its competitiveness in the Atlantic Coast Conference by enhancing revenue generation, a crucial aspect of contemporary college athletics.
Gossler arrives with over 15 years of expertise in fundraising, ticketing, and commercial strategy. His previous role was at the University of Wyoming, where he served as Senior Associate A.D. for Development and Chief Revenue Officer, achieving record levels in ticket and premium seating revenue while significantly increasing cash and pledges through the Cowboy Joe Club.
Before his tenure at Wyoming, Gossler contributed to the U.S. Air Force Academy, where he played a key role in achieving five consecutive years of record fundraising. At Arizona State University, he was instrumental in raising $86 million during a major fundraising campaign and helped launch the men's hockey program through substantial donor support.
Gossler's diverse experience across athletic departments positions him to effectively meet SMU's needs in a highly competitive market. His focus will be on maximizing revenue through innovative strategies and enhancing relationships with fans and corporate partners. Further details regarding his initiatives for SMU's athletic revenue generation have yet to be revealed.
