AdvoCare International has announced its involvement in the FC Dallas Soccer Celebration Watch Parties, which are taking place across North America during the 2026 FIFA World Cup. The company will host interactive activation stations at Simpson Plaza in Frisco, Texas, from June 11 through July 19.
Frisco is about 6 miles south of Prosper. The plaza is located at 6904 Frisco Square Blvd. AdvoCare plans to engage fans each weekend of the tournament with product sampling and entertainment. Attendees can receive samples of Spark and Rehydrate products, as well as Spark popsicles. A claw machine offering various prizes will also be available on-site.
The FC Dallas Soccer Celebration events are free for attendees who register. The watch parties open one hour before each scheduled match and remain open for one hour after the final whistle. The events feature live broadcasts of the games along with other community activities. Dallas is designated as a premier host city for the global tournament, with nine official matches scheduled at AT&T Stadium.
Christina Helwig, chief executive officer of AdvoCare, stated that the company is excited to support the community during the tournament. She noted that the World Cup brings significant energy to North Texas and that the activations are designed to be family-friendly. The company aims to provide hydration solutions alongside the entertainment.
AdvoCare describes itself as a health and wellness consumer packaged goods company established in 1993. The firm states that its products focus on whole-body support, including energy, hydration, immunity, and gut health. The company serves customers globally with products such as Spark.
