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Lagoon-centered 'The Marco,' with up to 4,400 homes and 14-story towers, returns to council Tuesday after September delay

The 143-acre mixed-use plan at the Dallas North Tollway and U.S. 380 would add over 1 million square feet of offices, two hotels and a performing arts venue; staff recommends approval after planners voted 4-2.

Gwen Abbott· AI-assisted, edited by Jake Team

October 22, 20262 min read

Prosper Lagoon Plan - illustration, Jake Team LLC

The Marco, a proposed Italian-styled district built around a lagoon and canals at the Dallas North Tollway and U.S. 380, is back before the Town Council on Tuesday, Oct. 27, a month after council members put off a decision.

The council voted Sept. 22 to postpone the zoning case to this meeting, according to the staff memo in the agenda packet. It is scheduled as a public hearing on the regular agenda of the 6:15 p.m. meeting at Town Hall, 250 W. First St.

What is proposed

The request would replace the current commercial zoning on about 143 acres at the northeast corner of the tollway and University Drive with a mixed-use planned development. The tract is bounded by the tollway on the west, U.S. 380 on the south and the BNSF Railway on the east, and the land across the highway to the south is in Frisco.

The applicant is BlackStone Communities, whose principal, Jeffory Blackard, signed the letter of intent; Godwin Investments Ltd. owns the property. The plan calls for:

  • up to 4,400 homes in all, including no more than 2,500 mid-rise flats, 400 high-rise units, 500 age-restricted units and 1,000 villas, townhomes, cottages and live-work units
  • more than 1 million square feet of office space
  • up to two hotels, a performing arts venue, a grocer and a market hall
  • a central lagoon that would double as regional stormwater detention, with navigable canals running from it

Buildings at the tollway and U.S. 380 corner, plus two structures inside the lagoon area, could reach 14 stories or 190 feet. Most of the rest of the site would be capped at eight stories or 160 feet. If land to the north is later zoned for single-family homes, buildings within 75 feet of that line would be limited to two stories.

Open space, including the lagoon, a promenade, piazzas and a perimeter trail, would total about 28.7 acres, or 20% of the site. Work would come in three phases, beginning with the outer edges, the lagoon and sitewide infrastructure.

In its letter, BlackStone argues that the base zoning cannot produce what the town's tollway plan envisions, since the commercial districts cap buildings at 40 feet and multifamily zoning caps density at 10 units an acre.

Recommendations

Town staff recommends approval, calling the project compliant with the town's Dallas North Tollway District plan and a gateway into Prosper. The Planning and Zoning Commission approved it 4-2 on Aug. 18. Staff notes that fire access to the lake still has to be worked out and could require fire-related buildings at a dock.

Staff had received no responses to public notices as of the memo.

Sources

prosper-tx.municodemeetings.com

mccmeetings.blob.core.usgovcloudapi.net

mccmeetings.blob.core.usgovcloudapi.net

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Gwen Abbott· AI-assisted, edited by Jake Team

Gwen Abbott covers Prosper city hall, the council, and county government.

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